The Treatment

My Magazine: Baseline

Target readership

Baseline is a music magazine which is aimed at teens aged 15-18 years old who enjoy listening to a range of music genres. Parents of readers are likely to be in the C1 category with a few classed in the B catergory. This means that readers will not be receiving income and therefore relying on their Parents to give them finance for things such as magazines. There maybe exceptions as some readers may have part-time work outside of their education or be in full time work and therefore are able to afford this item. These readers are fans of mainstream music however they like the music of some artists in other music genres so can challenge media content with their demand for music. These readers enjoy fashion, are conscious of the clothes which they wear and the image they portray and they look up to certain celebrities with a good style of fashion. They tend to own popular gadgets and are aware of  the latest trends. The average Baseline reader is confident and works hard in all aspects of life in order to reach their own goals in life. They have a strong interest in successful people around them and seek advice and gossip from them. Music plays an important role in their life whether through singing, dancing or listening.

Form and Style

Baselines is an A4 full colour magazine, it uses cover models of similar age of its target group. The colours used in the magazine are likely to be fun and attrective to express personality but are carefully designed showing maturity of the age group. Graphics used in Baseline will have a house style, colours layouts and images will be effective in portraying a fun an strong presentation of the magazine which is considered fashionable and attractive to its target group. The magazine is likely to be priced at around £2.95 which is just above the average of £2.70.

Themes and Typical Features

The magazine will contain music charts, latest news in the music industry, and artist features, gossip, interviews and concert  advertisements. Issues are also likely to feature celebrities, contain music quizzes, competitions, regular concert calendars and upcoming artists. Baseline will use a variety of themes such as 'artist of the season' and 'genre of the month' which will be an important part of each issue. Features used in the magazine will have a strong focus on music artists and celebrities. The magazine will also briefly look at the latest news in the media. There will be pages dedicated to readers who are musicians, advice from music idols and information for artists looking to be signed. The mode of adress in the magazine will be casual and lighthearted to create the feel that readers are talking to a friend. Language used in the magazine will relate to its target audience, therefore there will be a use of colloquial langauge. This is appropriate as the magazine is directed at teenagers.

Potential Advertisers

There will be a range of adverts used in Baseline magazine. Typical adverts are likely to feature fashion, music, health and beauty brands. For example Topshop and Topman, Miss Selfridge, Hollister, MTV, Nike, and Beatz Headphones.

Editorial Team

The editorial team for Baseline will be made up of experience writers and designers who may have worked with other magazines such as Top of the Pops, teen brands and are reliable for the magazine. The writers will be male and female to allow them to relate to both male and female readers of the magazine.  The magazine will publish in each issue an article from new writers who are able to appeal to the target audience and give the magazine fresh ideas.