Common Sense (Front Cover)

This is the March 2004 isssue of the student magazine common sense. The front cover of this issue is very strong. The name of the magazine is presented on a masthead, the masthead uses a variety of colour which contrasts with the simple title Common Sense. The front cover has a good layout using an image as the main focal point. There is a mid-close up shot of a teen girl who appears to be emotional. The image is well construced as it uses an eye line shot. The girl's attention appears to be  caught by something, this makes the audience interested to see what the girl is looking at therefore they must read the magazine to understand the situation which is exclusive to this magazine. The image of the girl is shown in black and white which is a strong contrast to the colour background of the magazine. Lures are used on the front cover, there are several enticing cover lines each different colours which will attract a potential reader make them want to open the magazine and find out what happens in these stories. It uses a calm collective mode address, appearing to its audience as a magazine full of good storylines which relate to the lives of students. The brand identity of this magzine is formed by the masthead and layout which is common across the issues of Common sense. Common sense which would appear as a popular magazine that appeals to its audience and has a good reputation.